An ambitious group of companies in heavy civil construction wanted to grow their business. Each company in the group has distinct, complementary capabilities, but communication across the group was minimal. From extensive research and interviews with individuals and senior leaders across the group, we developed a brand strategy that would connect individuals internally, position Hall as a big industry player with capabilities across the heavy civil construction space, and has seen them grow from 100 to 700 employees and quadruple their revenue.
MY ROLE
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